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Perfect Hilton hand in hand in the greater China region to create brilliant
On March 15, 2011 afternoon, perfect the world with Hilton global hotel groupin the greater China region strategic cooperation conference held in Hiltonsanya resort &spa hotel. Global Hilton Hotel group operating in the greaterChina region vice President timothy SuBo sir, agent market director YeLiWeilady, perfect world vice President WangYuYun woman attended this strategiccooperation conference, on behalf of the enterprise and the congregation.Hilton sanya resort &spa Hilton Hotel is a global hotel group in Chinaconstruction of the first resort, perfect world and Hilton Hotel group greaterChina the global strategic cooperation, but also created a new world first, thetwo sides will cooperation in perfect world famous online under the dance party”in, set up the first virtual five-star hotel. The move is not only shows thesenior leaders of both parties original strategic vision, and created theonline industry and hotel industry overall win-win, create brilliant newchapter of, this kind “the mouse hotel” type of cooperation mode, and realizethe virtual world and the real world of perfect docking. Perfect world withHilton global hotel group in the greater China region both enterpriserepresentatives start strategic cooperation game giant hand in hand to thehotel tycoon win-win future game giant world has always been perfect game inChina enterprise globalization strategy implementation of the leaders. Inrecent years, perfect in the world brand strategy cooperation level explorationand try never stopped. Once successively and international entertainment giantDisney hand in hand, played the “online entertainment” vision of the industrycooperation brand; With the world’s top PC hardware provider AMD realizecross-border cooperation, share resources and sharing channel, a joint brandspread. Since established in 2004, the world has been perfect successively withIntel and nokia, samsung, nestle coffee, darth vader tissue, su ning electricequipment and a number of renowned domestic and foreign company to reach manybrand strategy cooperation, has obtained the good market response. Perfectworld in brand strategy cooperation on the layout of the go far, and ITenterprise, entertainment giant, mobile phone industry, food industry and so onmany kinds of industry is a cooperation to try. With the Hilton Hotel groupgreater China’s global cooperation, will open in the perfect world hotelindustry brand extension trip. Critics have pointed out that the industry,perfect world hand in hand Hilton Hotel group global choice in the greaterChina region for brand cooperation is very forward-looking step. Global HiltonHotel group is the most famous international hotel group, one of its has fromthe luxury hotel and service type resort hotel, apartment hotel and then tomidrange hotel different levels of the hotel brand. At the same time, theHilton global hotel is also one of the most internationalized group, has astrong international brand image and brand influence. The group brandthroughout the world 82 countries, with more than 3600 Hotels, includingwal-mart doffer Hotels and Resorts (Waldorf Astoria Hotels & Resorts), conHotels and Resorts (Conrad Hotels & Resorts), Hilton Hotels and Resorts (HiltonHotels & Resorts), Hilton hotel escape (Doubletree). Ten hotel brand. The grouphas world-class guest will faithfully honor award program-Hilton guest will(Hilton HHonors ). Therefore, the Hilton global will also is in perfect worldbrand strategy in the important step, both will share in the internationalbrand on both sides of the resources superiority and the brand influence,realize both sides in the globalization brand influence and brand identity ofthe cross-border cooperation, achieve the purpose of win-win cooperation,contribute to better brand spread new way. Perfect world explore network gamediversified the topline of the new mode of the globalization of the brandinfluence is achievement this cooperation realize most important foundation,and the strategic cooperation of another big attraction lies in form ofcooperation–the two sides will hand in hand in the perfect world, the danceparty “in online established the first virtual five-star hotel, the Hiltonbrand image will be implanted into virtual game. The vice President WangYuYunperfect world lady in the conference to point out: “we believe that the perfectscene, and the perfect world of creative design personnel combining, must beable to create beautiful ornate game scene and perfect show in the network gameworld. Through the brand implanted cooperation way not only improve networkgame players to implant brand level of acceptance, and upgrade the virtualworld of the realism, game and push the Hilton Hotel brand influence and theaudience group. Say, the attention cooperation will also be perfect world inthe new value of mining an exploration, as new profit model of the new try.”Reporters at the Hilton sanya resort &spa hotel to see, is proved WangYuYunwoman’s point of view. Hilton sanya resort &spa hotel internal scene design andfacilities layout is very beautiful costly, in the network game recreate suchscene, will provide players with a new and fresh feeling. In addition, thehotel in the middle of the garden, swimming pool, ice source restaurant,characteristic drinks etc, also will be as the dance party “of the greatmaterial were reflected adequately. The dance party “is China’s most populardance class online leisure, one of the most prominent is luxuriant fashionablecharacteristic, this and Hilton sanya resort &spa the beauty of the hotel is aluxury bring out the best in each other. We have reason to believe that thehotel landscape and perfect world of creative design personnel combining, mustbe able to create beautiful ornate game scene, these scenes will make thenetwork players in the game to linger over. Through the brand implantedcooperation way not only improve network game players to implant brand level ofacceptance, but also improve the game the virtual world of the realism, drivethe Hilton brand influence and the audience group attention. From consumergroups see, China’s online game players to the 18 to 35 years old of youngpeople give priority to, these people not only is the main force of networkgame, it is the main consumer fashion consumer goods. Along with the HiltonHotel in greater China’s rapid development, the Hilton brand hope to attractmore young and fashionable consumption group, this and perfect world in theaudience groups have very high fit. Therefore, the Hilton hope through theperfect world globalization brand influence, and the young gamers the brandpower, attract more audience group into consumers, or indirect impact on itssurrounding group. Be worth what carry is, the cooperation is also perfectworld In IGA (In-game advertising, the game implantable advertising) value of amining exploration and try. The perfect world with Hilton global hotel groupgreater China’s cooperation, to both sides is an innovative measures, is alsothe global brand resources integration a try. Perfect world is China’s leadingonline game developer and operator, and global Hilton Hotel group is theworld’s most famous brand of one of the hotel, the cooperation of both sideswill effectively drive to realize their own value to explore, to play a goodbrand promotion push into action. The game giant hand in hand to the hotelmagnate, believe it will be a absorbing eyeball cross-border cooperation, bothbig mergers is certainly create a brilliant start.